FRONT ROW15 Karmagedden

In the run up to the FRONT ROW Fashion Show and Performance Art event we are taking an exclusive insight into our designers' work, starting with


Karma Gedden: edgy rebellious chic
(interview by Bevali Francis) 

Karma Gedden is a new and exciting fashion label being launched this year by Caragh Jane Logan. Caragh, a resident of Hastings, has been busy the last ten years singing and song writing. She studied textiles at university and, having always been interested in fashion, she wanted to rekindle her passion for design and so, dipped her toe in the water by showing and selling some of her work at The Brighton Designers’ Market last year. Enjoying this experience she decided to create her very British eccentric brand, the wonderfully named, 
Karma Gedden. 


Caragh has already made her first collection for the label and has been busy shooting stylish photos of the finished clothes.
“I make clothes that are individual, luxurious and chic”, Caragh explains. “I don’t follow fashion trends, I make things that are fresh and exciting. Each one of my designs is unique because of the way I work and the materials I use. I like to deconstruct everyday things such as rubber, silicon cable and plastics and then re-construct them into something unexpected. It is often the feel and the look of a material that informs my design choice.”
Her creative song writing background also helps create her design ideas. As a natural storyteller, her ideas are often conceived in a story form, thinking through a whole concept in a dream-like sequence where her ideas evolve. For her latest designs, she has taken the traditionally male tie and turned it into clothes that move beautifully around the body. Caragh likes the way the tie gravitates towards the ground and has made clothes that sculpt around and complement the body. She also uses the ties because she loves the way the patterns and colours blend together, creating an artistic colour scheme.
“Using a tie in this way”, she says “feels anti-establishment. My work is very sculptural and each piece is individual. I want to sell this range in shops known for their design integrity and quality. I would like to supply Harvey Nichols and Selfridges in the future.”


You can also order directly from her and she will use your colour palette requirements to make you an original Karma Gedden garment.
As well as spending lots of time developing a website to create an online presence for Karma Gedden, Caragh is buzzing about her next project, which will be to make an eight piece collection for this years Front Row Fashion Show at the De La Warr Pavilion in November.

“Without giving too much away, my collection has the title Circus Of The Mind and I can’t wait. I am planning a theatrical catwalk show and I am really excited about it.”

Tickets can be booked directly via the De La Warr website
http://www.dlwp.com/event/front-row-fashion-show


Photography by Tim Nathan – media25.org.
Models – Clare Stiles and Steff Gray.
Hair – Annie Sherry.
Makeup – Bebe Joe Makeup Studio Brighton.
Caragh’s website is coming soon at www.karmagedden.com, but check out her Facebook Page karma gedden

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