FRONT ROW adores House of Lalka (London)



‘House of Lalka’ is a growing brand inspired by artefacts sourced from the house of Regina Chmurska, a Polish dress maker who survived World War II. She spent a lifetime collecting and making clothes to replace the contents of her crocodile suitcase stolen during the German Invasion.

Revived by Regina’s Granddaughters Katie Rose and Alice Whiting the pieces are either original or re-designed inspired by Regina’s signature style.

FRONT ROW is a celebration of vintage, re-cycled, and customization and Lalka embodies these qualities. We have combined original and re-worked pieces from Regina’s house, Katie’s 1st collection and new pieces designed for FRONT ROW in cooperating themes of deconstructed glamour, satire and the spirit of Hastings.

We very proud to be featuring 'House of Lalka' on the FRONT ROW Glamour 2010 Catwalk.

FRONT ROW GLAMOUR 2010 feat. Zoe Lloyd

is proudly featuring


Costumier specialising in antique and vintage inspired costume, clothing and accessories, includes off the peg, bespoke clothing, bridal and costume art/exhibits/display. Zoe is also a vintage expert/collector and sells vintage alongside her own designs at her studio which is open to the public Thu-Sat, 10am-6pm and also by appointment:

Zoe Lloyd Studios, Park Cottage, Church Lane,
Iden, Rye, East Sussex TN31 7XD


is GO GO GO!

(backstage FRONT ROW 2009)

WOW, this is usually the most exciting last few days before the show. For months the whole event is solely based on email, facebook messages, phone calls and msm .... all theory, all words and nothing tangible...

And then is the point - my favourite - when the first garments start arriving!
And the fittings are done - a big playground of shoes, handbags, hats, jewellery and clothes - and everything comes together.

I'm making lists on every piece of scrap paper available, and if there is no paper? ... thank God for my phone where I can write memos when I wake up at night and don't want to get up to make a note of something important I must remember!!! The other day this memo consisted of 50 items.

Since we seem to be on track with everything, I'd better start making some PAPER COUTURE!


FRONT ROW is proud to support on

with a section on the catwalk.

We salute their persistent work and efforts to raise awareness and increase public and political support for HIV and sexual health.

The Terrence Higgins Trust
was one of the first charities to be set up in response to the HIV epidemic and has been at the forefront of the fight against HIV, and improving the nation's sexual health, ever since.

Their vision

A world where people with HIV live healthy lives free from prejudice and discrimination, and good sexual health is a right and reality for all.

Their mission

  • Maximise sexual health in the UK, and minimise the spread of HIV and STIs, by encouraging people to value their sexual health and by
    leading innovation to increase access to local sexual health services
  • Empower everyone living with HIV in the UK to maximise their health and wellbeing by working to ensure the best possible HIV
    treatment and support services
  • Lead public and political support for HIV & sexual health issues, and campaign to eradicate stigma & discrimination
Their patrons

Sir Richard Branson, Simon Callow CBE, Julian Clary, Martin Clunes, Dame Judi Dench, Tracey Emin, Stephen Fry, amongst others.

If you have any questions about HIV or sexual health visit their website on


Betty Flowers is a makeup artist with a passion for vintage glamour, and glowing skin.

Born in Michigan, USA and now based in Hastings, Betty does makeup work all over the South East. Betty has done styling and makeup for events and shows such as: Victoria's Secret Fashion Show, Cirque Du Soleil, Smashbox and Lorac Commercials,The Hotrod Hayride, Jameson's Chills in the Chapel, and our very own Front Row.

In addition to this Betty has worked with many brides, bringing her skills and knowledge to give them the perfect look for their big day. Makeup is Betty's full time job and she prides herself on her ability to create a look for each individual and campaign. With 5 years of experience in makeup artistry and a life long love of beauty, Betty is the girl to see for a flawless and radiant face.

FRONT ROW GLAMOUR proudly presents:

Betty's BEAUTY Parlour
Look and feel like a 40s goddess and have your make up boosted by Betty for a small donation on the night of the FRONT ROW GLAMOUR Fashion Show!

Find her parlour to the left of the entrance to St. Mary's auditorium!

A real treat! See you there,



We at FRONT ROW know that you all have been busy shopping, sewing, glueing, stitching, adding, ripping and customising away at your garments, and many fantastically creative designs have already been submitted. TODAY is the moment of truth ...the DEADLINE!

We noticed that some entrants had difficulties with our hotmail, so here again is the email address where to send your images, a few lines about your inspiration, your age and contact details:

alternatively use

If you are unable to send your images, call 01424 444 851 and we might be able to help.

As we said before, the best design and runner up of each of the 5 categories will participate
in the FRONT ROW GLAMOUR Fashion Show on 27th November 2010 at St. Mary in the Castle, seafront, Hastings, and the winners will be announced on the night.

Good luck & we're looking forward to seeing you on the catwalk!